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Transitioning Customers From Asphalt Shingles to Metal Roofing

Transitioning customers from asphalt shingles to metal roofing requires a combination of education and effective communication. You can utilize these steps to help your customers feel comfortable when switching from asphalt shingles to a metal roof:



1. Understand the Benefits of Metal Roofing: You'll need to have a strong understanding of the benefits of metal roofing, so you can convey these advantages to your customers. Some benefits include longevity, durability, energy efficiency, and environmental friendliness. Metal roofs can last over 50 years, require minimal maintenance, and are recyclable.



2. Be a True Certified Installer: Showcasing yourself as an expert metal roofing installer will aid in your credibility and put your customer's mind at ease. Afterall, proper installation is a large determining factor in the success of a metal roofing system. When you become a True Certified Metal Roofing Installer, we will train you on our products and vet your work, as well as provide you with a badge and certificate to add to your website and portfolio.



3. Customer Education: Educate your customers about the advantages of metal roofing. Share information about its lifespan, resistance to weather elements, energy efficiency, and how it can potentially save them money over the long term. The True Metal Supply Sales Pitch Book is a simple, effective tool you can use to guide the conversation and provide digestible information to your customers.


Here are some of the high-level topics you'll want to discuss:


Environmental Benefits: Highlight the environmental benefits of metal roofing, such as recyclability, reduced energy consumption, and the potential for earning LEED or green building certifications.


Customization and Aesthetics: Discuss the variety of styles (such as Tuff-Rib Vertical Panels, Standing Seam Vertical Panels and Metal Shingles ), colors, and designs available with metal roofing. Many customers may not be aware of the aesthetic options metal roofing provides. Ensure to bring a True Metal Supply Color Chart with you, as most people are visual.


Energy Efficiency: Explain how metal roofing can help regulate indoor temperatures and reduce heating and cooling costs. Mention the potential for tax credits or rebates for energy-efficient home improvements.


Durability and Longevity: Stress the fact that metal roofing is resistant to damage from fire, hail, and high winds, and that it can last for decades with minimal maintenance.



4. Cost Analysis: Provide a cost comparison between asphalt shingles and metal roofing. While the upfront cost of metal roofing is often higher, it's important to emphasize the long-term cost savings due to its durability and energy efficiency. Explain how it can lead to lower utility bills and fewer replacement expenses.



5. Showcase Past Projects: If you have completed metal roofing projects in the past, share photos and testimonials from satisfied customers. Visual evidence can be very persuasive.



6. Warranty and Maintenance: Explain the warranties that come with the metal roofing materials and the low maintenance requirements. This gives customers confidence in their investment. For example, at True Metal Supply, we provide a lifetime warranty on the metal roof coatings.



7. Local Building Codes and Regulations: Ensure that customers understand any local building codes or regulations related to roofing materials. Metal roofing may be required or encouraged in certain areas due to its fire and/or impact resistance ratings.



8. Financing Options: If possible, provide information on financing options or incentives for choosing metal roofing. This can help alleviate concerns about the initial cost.



9. Address Concerns: Be prepared to address any concerns or questions your customers may have, such as noise or heat. Addressing these misconceptions with factual information can help alleviate worries. You can visit this article, "Metal Roof Myth Busting: 4 Common Misconceptions of Metal Roofs," to assist you with your responses.



10. Provide a Quote: Give your customers a detailed quote for the metal roofing installation, including materials, labor, warranties, and any associated costs.



11. Patience and Follow-Up: Understand that switching from asphalt shingles to metal roofing can be a big decision for customers. Be patient and follow up with them to answer questions and address any hesitations they may have.


Remember that each customer is unique, so tailoring your approach to their specific needs and concerns is important. Building trust and confidence in the durability and value of metal roofing is key to successfully making the switch.

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